…mostly get the thumbs-down.
After writing a bad review a while back on my blog, the company contacted me and sent me five coupons for free product.
I tried Soft Baked Gingerbread Spice Cookies. These were actually really good. They were really small, and an odd mini-hockey-puck shape, but tasty and chewy. Still, at $4ish for a box of 12 eensy-weensy cookies, I probably won’t buy them again.
I also tried the really cinnamonny Cinnamon Crunch Granola. ~sigh~ It’s just bad. The actual flavor was good. But the texture and the size of the chunks just makes it really difficult to eat.
We also got another box of Very Berry Crunch Granola. My five year old said, “It’s a little bit not as bad as the last box!” My 9yo said, “Maybe they took a picture of some different granola for the picture on the box. I’m serious! Maybe they did!” It was still bad. The chunk are too dense, and too large for actual granola. It doesn’t really taste like berry, either. There are berry seeds in the granola, and berries in the ingredient list, but doesn’t taste “very berry.” But, at least I didn’t have to chuck this box in the trash. I ate the big chunks dry, as a snack from the bag, and ate the smaller bits as cereal. I will definitely NOT buy this again. Ever. Even with a free coupon.
We also have tried all three varieties of their “snack bars,” which are sort of like cookies. The only one I may buy again is the chocolate variety. However, I think Enjoy Life needs to remove the inedible bits of brown rice flakes from the ingredient list. They’re probably trying to add texture, but the flakes are hard, get stuck in the teeth, and generally detract from the overall result.
We have tried both varieties of their bagels. Ugh. The best that can be said of them is that the cinnamon ones have a nice, strong cinnamon taste. Otherwise, their greatest use were as teething biscuits for my baby daughter.
So. I’ve obviously given Enjoy Life’s products a good shot. I think they’ve got a great marketing company, blitzing grocery stores and convincing them to sell their attractively-packaged items. However, it’s my guess that unless Enjoy Life dramatically improves the taste of their products, or cuts the line down to what they do well, and not try to be so far-reaching, they’re going to tank, as a company.
I just wish that Kinnikinnick would hire Enjoy Life’s marketing company. Kinnikinnick has such tasty, reliable food — but it’s plainly packaged, and rarely advertised, so they don’t get the props they deserve.
